Brief

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Illustrate how a 45" hero concept might be cut down into four, 15", stand-alone idents - each a story in itself. These example idents were used in the creative pitch with Trivento & Discovery.

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Role

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Pitch development

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Approach

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Based on a hero script,  I developed four engaging cutdowns - each with a singular narrative. The intention was to illustrate the agency's creative approach to a brief, from which multiple assets might be pulled.