Brief

 

Develop a fun, promotional campaign for Easter 2019 with a TUI twist.

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Role

 

Copywriter

 

Approach

 

Developed a series of rhyming riddles to guide users through an interactive platform on an Easter Egg Hunt

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Result

 

Within 3 days of the launch, the campaign had received 38,863 unique entries, with 78,560 by the close of the campaign.